All successful marketing plans must now include some form of social media strategy, not just because it’s an excellent vehicle to connect with potential customers, but because it’s a means to solidify existing ones.
Have you ever heard the statistic that it costs 10 times more to get a new client than it does to sell to an existing one? Imagine a hundred or a thousand existing customers on your Facebook or Twitter to whom you can market to on a daily basis, not because you found them and decided to sell to them, but because they gave you PERMISSION by signing up on your page.
Knowing how to use each tool, when to use it, and what content to post is the key to a successful social media strategy. Facebook, Twitter, LinkedIn, Pinterest, Instagram, Reddit, and more are simple and cost-effective ways to connect with your audience if you have a plan to market your business or organization in place.